Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a method to boost their information collection processes. While it requires much more technical knowledge than routine GTM and might present added prices, it can lead to greater accuracy and more reliable data
Pixel monitoring uses a piece of code to register conversions on your web site. It's simple to establish and much less prone to ad blockers.
1. Much more precise information
The standard approach of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, implying it's less likely to be impacted by ad blockers or other security measures. This offers much more precise data and a much more total photo of individual journeys across networks.
On top of that, this type of tracking allows services to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based tracking. This flexibility gives online marketers much more ownership over the information they send out, and makes it much easier to follow numerous data laws. It's also a lot much less at risk to fraudulence, as it's more difficult for fraudulent stars to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking allows organizations to accumulate and enhance information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can aid marketing professionals make even more informed marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in website visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in information collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and give precise, constant data that is much less prone to disturbance.
This type of tracking additionally enables companies to track conversions that take place beyond the website, like telephone call and in-store purchases. This is essential because new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based monitoring pixels to 7 days. This is an essential reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.
3. Less vulnerable to fraud
Server-side monitoring makes it possible for organizations to control data hauls prior to it reaches third party endpoints, boosting safety and privacy. This is specifically crucial as different internet browsers and platforms significantly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred outside of your website.
Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This gets rid of dependence on third parties, which can be vulnerable to violations and privacy offenses.
A server-side tracking system is a collection of directions that tells your web site's server what occasions to tape. This data is after that sent out to analytics devices like Google Analytics and Facebook Business. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that uses a small piece of code on your website to collect data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this method is that it lowers the scope of information monitoring and provides companies more control over transmission, making it typically extra reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection in-app advertising optimization or an energetic ad blocker being set up.
With OWOX BI's Server-Side Monitoring, your business can gather real-time conversion information in the same way that you would with pixels or a cookie, however this is after that passed directly to your marketing and advertising devices on the web server. This allows you to have more exact information and helps make sure conformity with privacy guidelines such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.